If you’re searching for vegan makeup brands that are clean, high-performing, and cruelty-free, you're not alone. More beauty lovers are making the switch to conscious cosmetics, but with so many options out there, it can be hard to know what’s worth the hype.
We’ve rounded up 5 of the best vegan makeup brands that check every box: clean ingredients, ethical sourcing, skin-loving formulas, and beautiful pigment payoff.
1. Fluency Beauty — Best for pure Plant-Powered Multisticks 🌱💄
Hero Product: Lip + Cheek Multisticks, colored only from vegetable superfoods
Why We Love It:
Fluency Beauty is changing the vegan makeup game with its vibrant, multi-use pigments powered entirely by superfood vegetables. Their multitasking lips, eyes, and face sticks come in affirmational shades like I am.Brave., I am.Perfect., I am.Powerful., delivering buttery color that blends beautifully on lips, cheeks/contour, and lids.
Formulated with natural, clean, skin-safe ingredients (no synthetics, ever), these multisticks are a dream for sensitive skin and anyone looking to simplify their routine. Plus, they’re colored from natural colorants like beetroot, radish, spirulina, potato and turmeric. No dyes, no BS. Their packaging is also biodegradable made from plant starch.
Bonus: The Get Ready Pack is a must-try: single-use vegan makeup sachets for travel, wellness gifts, or beauty-on-the-go moments in corporate bathrooms, or even after gym sessions.
2. Tower 28 — Best for Sensitive Skin
Hero Product: BeachPlease Luminous Tinted Balm
Tower 28 is a vegan-friendly brand that formulates everything to meet the National Eczema Association’s ingredient guidelines. They’re known for skin-first, makeup-second formulas that nourish while they tint.
Bonus points for their inclusive shade ranges and fun, minimalist packaging.
3. E.L.F. Cosmetics — Best Budget Vegan Makeup
Hero Product: Halo Glow Liquid Filter
An OG in the affordable vegan beauty space, E.L.F. delivers shockingly good quality for the price. Everything is 100% vegan and cruelty-free, and they continue to launch viral hits that rival high end brands.
Great for teens, beginners, or anyone on a budget.
4. Axiology — Best Zero-Waste Vegan Lipsticks
Hero Product: Multi-Stick Balmies
Axiology stands out with their commitment to zero-waste packaging. Their Balmies are wrapped in recyclable paper and double as crayons for lips, cheeks, and eyes. It’s clean color with a conscience, also perfect for eco-beauty lovers.
5. Merit Beauty — Best for the Minimalist
Hero Product: Flush Balm Cream Blush
Merit delivers a curated, elevated makeup line for the “less is more” crowd. While not fully vegan (a few products contain beeswax), most of their bestsellers are 100% vegan, and always cruelty-free. Great for those seeking clean luxury with no-fuss formulas.
Final Thoughts
The best vegan makeup brands don’t just cut animal products, they deliver luxurious color, nourishing ingredients, and ethical values you can feel good about. Whether you’re a minimalist or a bold beauty lover, there’s a clean option for you.
✨ Start with Fluency Beauty's plant-powered multisticks and let your face affirm your mood.
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