Vegan Makeup for the In Between
Frictionless color for subways, elevators, and red lights.
One shade - Two ways to wear it.
Fluency is makeup designed for real life.
Each shade comes in two formats, so your makeup fits the moment you're in.
BLUSH PALETTE
The All Day Anchor
Why: Designed for maximum cheek performance. One application lasts until your day ends.
The Reality: Peak stay-power for cheeks. A quick, natural fade for lips.
Best for: The 8:00 AM base layer.
MULTISTICK
The High-Pigment Pivot
Why: Dense, rich color in a single swipe. Made for instant impact on the go.
The Reality: Saturated color that moves with you. No synthetic fixatives, so just swipe and re-apply.
Best for: The red-light touch-up.
No "Long Wear" Lies
Most brands use synthetic plastics or PFAS to make makeup stay on for 24 hours. We don’t. Fluency is made from vegetables and superfoods.
- On your cheeks: It stays.
- On your lips: It breathes, it fades, and it requires a re-swipe.
That’s the trade-off for natural, high-velocity utility. We think it’s worth it.
Colored from superfoods & vegetable pigments.
Multifunctional formula for all-over color.
Throw-On & Go
Plant-based, Vegan, Cruelty-Free
SHIPS FREE
Hybrid uses for your hybrid life
Same formula. Same shades. A different way to carry it
The Multistick
The original Fluency essential.
Pocket-friendly. On-the-go touch-ups.
Let customers speak for us
I tried one each of the multisticks and was surprised at the easy, non-messy application of them! The color saturates and deepens as you apply. Adding multiple layers of the same color helps you to adjust to the opacity you would like. Although the color fades from regular activities of drinking bevs or eating, I found that it was a quite natural and did not smear. Re-application was very smooth and easy as well. I haven't tried as cheek and eye color yet but the sticks have a nice glide to them and you can smell the real ingredients in each stick compared to chemical smell of other types of multi-sticks.
I tried one each of the multisticks and was surprised at the easy, non-messy application of them! The color saturates and deepens as you apply. Adding multiple layers of the same color helps you to adjust to the opacity you would like. Although the color fades from regular activities of drinking bevs or eating, I found that it was a quite natural and did not smear. Re-application was very smooth and easy as well. I haven't tried as cheek and eye color yet but the sticks have a nice glide to them and you can smell the real ingredients in each stick compared to chemical smell of other types of multi-sticks.
I have such a hard time finding a lipstick that matches my lips but this one works great! I also love that it can also be used as a blush and eyeshadow. Overall a great product with a great feel.
I have such a hard time finding a lipstick that matches my lips but this one works great! I also love that it can also be used as a blush and eyeshadow. Overall a great product with a great feel.
I got I am Perfect in my beauty box. It’s more of a rust with gold undertones.
I got I am Perfect in my beauty box. It’s more of a rust with gold undertones.
MultiStick for Eyes|Lips|Cheeks - I am.Powerful.
MultiStick for Eyes|Lips|Cheeks - I am.Powerful.
It's super creamy and smells so nice. It leaves my lips feeling so soft. It's a perfect every day color!
It's super creamy and smells so nice. It leaves my lips feeling so soft. It's a perfect every day color!
Very happy with this purchase! Great colors, so vibrant and rich. Love them all but my favorite is I am perfect because it’s so hard to find an everyday lippie that still has some pop to it. Really, this is just perfect!
It’s so pretty and it feels great on my lips! It's got this minty feeling to it, and warms up my lips somehow. Love it!
Moisturizing without being sticky. I was disappointed that the color was very light.
Mini affirmations for $10
Pop into pocket-sized color. Made for real life, wherever it takes you.
Welcome to Fluency
Beauty without the noise for the real you.