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You've been lied to

They said you had to choose between makeup and health.

Fluency is where pigment meets plants. Where your makeup ritual becomes a moment of wholeness. And every swipe says, "I don't sacrifice, I can have it all."

How We Color Our Makeup

→ No synthetic dyes. No hidden chemicals
→ Helps skin thrive
→ Delivers performance without compromise
→ Supports regenerative agriculture and zero-waste goals

Beets

Anti-aging
Antioxidant
Anti-inflammatory
Skin Brightening
Vitamin C

Potato

Antioxidant rich
Vitamin C
Promotes skin cell regeneration
Protects against free radicals
Promotes melanin

Radish

Vitamin C
Protects against free radicals
Promotes collagen

Spirulina

Anti-aging
Detoxifying
Antioxidant-rich
Anti-inflammatory
Anti-cancer properties

Turmeric

Anti-inflammatory
Promotes natural skin glow
Promotes collagen
Promotes skin healing

Try the ritual

Mini affirmations for $10


Health

Your physical and mental health is why we created Fluency Beauty.

Full Circle Ethos

Compostable packaging made from plant starch, fully breaking down in the soil in less than a year.

Vegan

Ethical nourishment without sacrificing efficacy

Cruelty-Free

We do not test on animals

Welcome to Fluency

Beauty without the noise for the real you.