Beauty for the life you're living right now
Makeup for the moments we actually have
Life is already happening
The call starts in 5 mins. Breakfast is still on the table. You've remembered everything, but now you have to get ready.
Somewhere along the way, beauty became one more ritual you had to keep up with.
More steps, more products, more routines.
Built different
Fluency is built for the realities of life. Color for anything and anywhere. Eyes, contour, cheeks, lips.
Color from vegetables
Our makeup is plant-based and colored only from superfoods and vegetables like beets and potatoes.
Thoughtfully chosen ingredients are part of our story.
Making them easy to use is the other.
Why Fluency Beauty?
EARTHLY COMMITMENTS
Our products are encased within biodegradable packaging made from corn that breaks down in less than a year. Once the products fulfill their purpose, it’s a poetic return to the soil enriching the very earth from which they sprang.
RADICAL TRANSPARENCY
We empower our community to make informed decisions by being straightforward with our ingredient sourcing and environmental impact. Our community can then align their choices with their personal values and the planet's well-being. With Fluency, you can trust that what you see is what you get - a brand that is honest, open, and unafraid to be accountable for our actions.
ETHICAL & CREDIBLE SCIENCE
Fluency prides itself on delivering tangible results using advanced technology to extract the richest pigmentation from agriculture and marine sources with the least environmental impact; while being equally devoted to nurturing our community's mental well-being through evidence-based positivity.
REGENERATIVE SOURCING
We consciously select partners in our supply chain that enforce regenerative practices that reduce wasteful water usage and prevent land degradation and deforestation. We ensure sustainability by nurturing ecosystems while creating beauty products that echo our reverence and longevity for the Earth.