Sustainability
We’re not claiming we have all the answers to sustainability. We're claiming that we're proactively learning and striving to make our world greener and bluer.
Our initiatives:
- Biodegradable packaging - Our outer tubes are made entirely of plants. Throw them in the recycle bin or your compost. It'll break down in less than a year.
- Regenerative Agriculture - we partner with suppliers that incorporate sustainable farming practices that work with nature instead of against it. This helps mitigate climate change, restores soil health, reduces unnecessary water input, prevents further deforestation, and promotes biodiversity.
- Leaping Bunny Certified - we completed the rigorous process of certifying that our entire supply chain does not test on animals.
Our future steps:
- Find ways to further decrease our carbon footprint throughout our supply chain.
- Select a nonprofit to support that advocates for Mother Nature.
Why Fluency Beauty?
EARTHLY COMMITMENTS
Our products are encased within biodegradable packaging made from corn that breaks down in less than a year. Once the products fulfill their purpose, it’s a poetic return to the soil enriching the very earth from which they sprang.
RADICAL TRANSPARENCY
We empower our community to make informed decisions by being straightforward with our ingredient sourcing and environmental impact. Our community can then align their choices with their personal values and the planet's well-being. With Fluency, you can trust that what you see is what you get - a brand that is honest, open, and unafraid to be accountable for our actions.
ETHICAL & CREDIBLE SCIENCE
Fluency prides itself on delivering tangible results using advanced technology to extract the richest pigmentation from agriculture and marine sources with the least environmental impact; while being equally devoted to nurturing our community's mental well-being through evidence-based positivity.
REGENERATIVE SOURCING
We consciously select partners in our supply chain that enforce regenerative practices that reduce wasteful water usage and prevent land degradation and deforestation. We ensure sustainability by nurturing ecosystems while creating beauty products that echo our reverence and longevity for the Earth.