What Is Regenerative Agriculture?

Regenerative agriculture is a holistic approach to farming that goes beyond sustainability to actively improve the land. It focuses on making soil healthier, boosting biodiversity, restoring degraded ecosystems, and increasing the resilience of farmland to climate change. Unlike conventional agriculture, which often depletes soil and relies heavily on chemicals, regenerative practices restore what’s been lost by using methods such as crop rotation, cover cropping, minimal tillage, compost application, agroforestry, and integrating livestock responsibly.

Some core principles of regenerative agriculture include:

• Building healthy, living soil

• Increasing organic matter and soil fertility

• Promoting biodiversity above and below ground

• Restoring water cycles

• Reducing the use of synthetic inputs

• Enhancing farmer and land profitability

How Regenerative Agriculture Helps the Planet

Regenerative agriculture helps address several key environmental challenges:

• Climate Change Mitigation: Healthier soil captures and stores more carbon dioxide from the atmosphere, which helps fight global warming.

• Biodiversity: It supports thriving communities of plants, insects, and wildlife, enriching ecosystems and protecting endangered species.

• Soil Health: By reversing soil degradation, regenerative farming increases yields, water retention, and resistance to drought and erosion.

• Cleaner Water and Air: Reduced chemical use and improved soil structure decrease pollution runoff and benefit the local environment.

• Community and Farmer Wellness: Regenerative systems can boost farm profitability and help revitalize rural areas, promoting ethical and fair-trade practices.

Why Regenerative Agriculture Creates “Better for You” Makeup

Many leading “clean beauty” and sustainable personal care brands, such as Fluency Beauty, are turning to regenerative agriculture to source their plant-based ingredients.

Here’s how regenerative agriculture leads to better makeup:

• Nutrient-Rich Ingredients: Healthy soils produce botanicals with higher levels of vitamins, antioxidants, and minerals, meaning ingredients are more potent and beneficial for your skin.

• Purity and Safety: Plants grown without synthetic pesticides and fertilizers are less likely to carry residues, supporting clean beauty claims.

• Reduced Environmental Impact: Regenerative ingredient sourcing uses less energy and water, slashes greenhouse gas emissions, and renews land instead of depleting it.

• Ethical, Traceable Supply Chains: Brands seeking regenerative ingredients tend to prioritize fair trade, responsible sourcing, and community support, enhancing product integrity at every level.

• Biodegradable Formulations and Packaging: Regenerative beauty brands often extend their ethos to compostable packaging and safe, biodegradable formulas that are gentle on you and the planet.