Looking for the best vegan makeup? You’re not alone.

As more beauty lovers choose clean, cruelty-free products, the demand for vegan makeup that actually performs is at an all a time high. But not all “natural” beauty is created equal. At Fluency Beauty, we believe the best vegan makeup should do three things:

1. Be made without animal byproducts or testing
2. Nourish your skin with ingredients you can actually pronounce
3. Deliver high impact color that feels as good as it looks

That’s why we created a makeup line colored only by vibrant superfoods never with synthetic dyes. Every shade is named after an affirmation, so putting on makeup becomes a ritual of self love, not just a routine. More importantly,

What Makes Fluency the Best Vegan Makeup?

Here’s what sets our plant-powered formulas apart:

1. Superfood-Powered Pigments
Our colors come from ingredients like beetroot, turmeric, spirulina, radish, and potatoes. Not FD&C or lake dyes. This makes our products healthier for sensitive skin, and better for the planet.

2. Clean, Natural Ingredients
No silicones. No petroleum. Just pure plant color, plant nutrients and performance.

3. Multi-Use Functionality
From our award winning multisticks full-sized vegan makeup, each product is designed for versatility. One stick, endless looks for lips, cheeks, and eyes.

4. Makeup That Means Something
Our shades are named after affirmations like Brave, Perfect, and Powerful. Because beauty should be an extension of who you are. We're helping you show up, not cover up.

Why Choose Vegan Makeup?

Beyond being cruelty free, vegan makeup often means cleaner formulations that are better for your skin and safer for long-term use. When you opt for brands that lead with transparency and intentionality, like Fluency Beauty, you’re voting for a more ethical and sustainable beauty industry that ensures the future of Earth for generations to come.