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Fluency vegan makeup for eyes, face, cheeks and lips, plant-powered formula, close up model face surrounded by vegetables and fruits

Vegan Makeup that Moves with You

Fluency is makeup for life in motion. For the mornings that turn into afternoons, the plans that evolve, the in-between moments that matter.

Multifunctional, intuitive color that meets you exactly where you are.

Colored from superfoods & vegetable pigments.

Multifunctional formulas for all over color.

Throw-On & Go Color

Plant-based, Vegan, Cruelty-Free

Red blush vegan, plant-based makeup colored from superfoods like beets,potatoes, radish

Meet the

Blush Palette

Our most expressive formula. Now designed to live on cheeks & lips.

One palette. Many moods.

Shades Named for Who You Are

Each color is an affirmation, not a correction. Choose based on how you feel, not how you’re "supposed" to look.

vegan, plant-based Lipstick with 'FLUENCY' branding on a light background

Same formula. Same shades. A different way to carry it

The Multistick

The original Fluency essential.
Pocket-friendly. On-the-go touch-ups.


Mini affirmation set from Fluency - $10 clean makeup minis - travel-friendly vegan makeup beauty colored from vegetables

Beauty that fits the moment

Pop into pocket-sized color. Made for real life, wherever it takes you.

Mini affirmations for $10

Fluency Beauty macro shot of oak tree leaves blooming, HD, vivid, vegan makeup

Welcome to Fluency

Beauty without the noise for the real you.