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Modern plant-based makeup

Colored only from vegetables. Infused with affirmations. Good for skin, body, and planet.

Try the ritual

Mini affirmations for $10

Vibrant Colors From Nature

Skin Boosting Ingredients with Customizable Color Coverage
Take the SHADE FINDER QUIZ

Spirulina

Beets

Turmeric

Radish

Potato

Free Pen

Receive a free Fluency pen with your first purchase.

Fluency means ease of expressing yourself. This pen is a tool to help you do just that.

Welcome to Fluency

Beauty without the noise for the real you.


Health

Your physical and mental health is why we created Fluency Beauty.

Full Circle Ethos

Compostable packaging made from plant starch, fully breaking down in the soil in less than a year.

Vegan

Ethical nourishment without sacrificing efficacy

Cruelty-Free

We do not test on animals

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