Free Shipping +$50. Free Returns.

Congratulations! Your order qualifies for free shipping Almost there!...$50 to unlock free shipping.
Fluency vegan makeup for eyes, face, cheeks and lips, plant-powered formula, close up model face surrounded by vegetables and fruits

Vegan Makeup that Moves with You

Multifunctional, intuitive color that meets you exactly where you are.

One shade - Two ways to wear it.

Fluency is makeup designed for real life.

Each shade comes in two formats, so your makeup fits the moment you're in.


Choose your format based on how you live.


BLUSH PALETTE

Soft-focus color for when you're staying awhile

  • Buildable, brush-friendly
  • Designed for cheeks + lip tint
  • Ideal for home, desk, getting-ready moments

MULTISTICK

On-the-go color for wherever you are

  • Portable, no tools needed
  • Swipe, tap, blend, build
  • Designed for bags, pockets, last-minute plans
Colored from superfoods & vegetable pigments.
Multifunctional formula for all-over color.
Throw-On & Go
Plant-based, Vegan, Cruelty-Free

Shades Named for Who You Are

Each color is an affirmation, not a correction. Choose based on how you feel, not how you’re "supposed" to look.

vegan, plant-based Lipstick with 'FLUENCY' branding on a light background

Same formula. Same shades. A different way to carry it

The Multistick

The original Fluency essential.
Pocket-friendly. On-the-go touch-ups.


Mini affirmation set from Fluency - $10 clean makeup minis - travel-friendly vegan makeup beauty colored from vegetables

Mini affirmations for $10

Pop into pocket-sized color. Made for real life, wherever it takes you.

Fluency Beauty macro shot of oak tree leaves blooming, HD, vivid, vegan makeup

Welcome to Fluency

Beauty without the noise for the real you.